This week’s interview is with Aaron Traub, who wears many hats in the organizing industry.

Hi, Aaron, and welcome! Please tell us a bit about your businesses.

I work with professional organizers and clients all across the United States through The Organizer Directory. The platform includes both local, in-person organizers and virtual professionals who serve clients remotely nationwide. I also run a home organizing company in New Orleans and build websites and handle SEO for organizers and other local businesses throughout the country.

How did your training and experience lead you to create The Organizer Directory?

I actually own a home organizing company in New Orleans, so I’ve been in the field myself and understand how the industry works from the inside. Over time, I also built experience in website design and SEO, especially for local service businesses. That combination, organizing and online marketing, naturally led me to create the directory to help other organizers get more visibility.

What inspired you to create The Organizer Directory?

I created The Organizer Directory after working closely with professional organizers and seeing how difficult it was for many of them to get consistent visibility online. As someone who understands both the organizing industry and SEO, I built the directory to help organizers get discovered in their local markets while giving clients a trusted place to find qualified professionals in their area.

How do you support other professional organizers?

I offer free business listings for professional organizers, along with featured placement opportunities for those who want increased visibility. The platform allows organizers to be discovered by specialty and location and serves as an additional marketing channel to help generate qualified leads and strengthen online presence.

In addition to the directory, I build and design custom websites for professional organizers and provide SEO services specifically tailored to help them rank locally, attract more inquiries, and grow their businesses strategically.

How are you currently marketing The Organizer Directory?

I focus heavily on SEO and organic visibility. I also stay active in professional organizer Facebook groups, local networking circles, and Chambers of Commerce. Because I work closely with organizers through website design and SEO, much of the growth also comes from referrals and relationships within the industry.

How do you approach a new organizing project?

My partner Olivia and I own a home organizing company together in New Orleans, and we have a great team that handles most of our projects. Occasionally, my help is needed on a project, and when I step in, I start by listening. I want to understand how the client uses the space, what’s not working, and what would make the biggest difference in their daily routine. From there, we focus on decluttering first and then building simple systems that are practical and easy to maintain.

What’s the most surprising thing you’ve discovered about running an organizing business?

Honestly, how much of running an organizing business has nothing to do with organizing. A big part of it is communication, managing expectations, hiring the right people, and making sure systems are in place behind the scenes. The organization is important, but the business side is what really determines long-term success.

What is your biggest challenge as you grow these businesses?

Probably just making sure we don’t grow faster than we can handle. As things expand, the organizing company, the directory, website, and clients, I want to make sure the quality stays high, and clients still feel taken care of.

What professional associations or other organizations do you belong to?

I’m actively involved in the professional organizing community through local and national Facebook groups for organizers, where I stay connected to industry conversations and trends. I’m also a member of my local Chambers of Commerce and business networking groups, which helps me stay engaged with small business owners and better understand the needs of organizers growing their companies.

How did you come up with your business name?

I wanted something straightforward and clear. The Organizer Directory says exactly what it is, a place where people can find professional organizers. I didn’t want a trendy or complicated name. I wanted something simple, easy to remember, and easy to search.

What’s your favorite organizing product? Why?

Standard shelving. We actually build and install it through our organizing company, and it can be used almost anywhere, such as garages, attics, offices, craft rooms, storage rooms, you name it. It’s simple, sturdy, and instantly creates usable space. I like solutions that are practical and flexible rather than overly complicated.

What do you like to do when you’re not working?

To be honest, I’m usually working. 🙂 But when I’m not, I love traveling. I enjoy experiencing new cities, different cultures, and seeing how other people live and build businesses. It gives me a reset and also sparks new ideas. I’m also big on personal growth, entrepreneurship, and anything that helps me think bigger and operate better.

What else should we know about you?

I care a lot about helping organizers grow sustainable businesses. Owning an organizing company myself has given me firsthand experience, and building websites and doing SEO for organizers has shown me how important visibility is. The directory was created to bring those two worlds together in a practical way.

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